Map Gallery

Planning Committee

Introduction to GIS Workshop
(Registration Info Here)
4-6 in Science Hall


State Cartographer's Office

UW Spatial Information
and Analysis Consortium

Robinson Map Library

State Agency Geographic
Information Coordination
(SAGIC) Team


UW Sea Grant Institute

Karen Tuerk
UW GIS Day Coordinator

550 N Park St
Science Hall - Rm 376
Madison, WI 53706





















































































































There will be over 30 booths and exhibits in Great Hall from 9am - 3:30pm

Special Exhibit (Great Hall Foyer)

Geographic Information Systems in Wisconsin: A History
Where We Have Been, and Where We Are Going...

Wisconsin's legendary course of historic events in GIS technology and applications comes to life at this year's GIS Day Expo.  While at the event, be sure to look for a special poster showing a series of landmark events along a time line that begins in the 1960s.  Expo attendees will have the ability to add historic events of their own directly onto the poster, as we attempt to create a detailed chronology of GIS in Wisconsin.  The time line also extends into the future where people can add goals they hope to achieve, events they predict will happen, datasets they think will exist, or functionality they hope will be available, as Wisconsin continues to pioneer efforts in GIS applications and technological advancements.  Knowing where we've been and how far we've come is important, but even more so is our future and where we plan to go from here.  We hope you will join us in our endeavor to gather information on Wisconsin's historic achievements and future successes in GIS!

Interactive Mapping Stations

The digital revolution has changed how we make maps, how we use them, and how we think about them. The rapid and concurrent developments in desktop computing capabilities, the availability of digital geospatial data, and the growth of the Internet have radically changed the cartographic landscape. At this interactive mapping station you can explore some interactive maps created by students in the Department of Geography's Cartographic Lab as well as in Prof. Mark Harrower's Animated and Web-Based Mapping course. 

Exhibitor Booths

Applied Population Lab

The Applied Population Laboratory (APL) is a group of research and outreach professionals located within the Department of Community and Environmental Sociology at the UW. The APL provides information solutions through a unique set of skills that unites applied demography; spatial information and analysis; community development and planning; and information applications. Over the last several decades, the mission of the APL has been to carry forward a program of applied demographic research and outreach to translate social and economic data into useful information for Wisconsin’s citizens, policy makers, public agencies, private organizations and other state residents seeking to understand the demographic, social and economic changes taking place around them.

Arthur Robinson Map Library

The Robinson Map Library maintains a comprehensive collection of general and political maps for all parts of the world, thematic maps, historical and special interest maps, air and sea charts, and maps of major cities. In total, the map collection consists of about 275,000 sheets. The library also owns an extensive collection of historic aerial photography covering the state of Wisconsin. The aerial photo cllection totals over 200,000 prints, and includes imagery from the late 1930's to the mid-1990's (with more current coverage for Madison and Dane County) . In addition to paper maps and photos, the library has a robust collection of digital geospatial data. Map Library staff is available to assist users with GIS software and data. Appointments can be made for one-on-one consultations with the Map and GIS Librarian. Consultation services include: A brief introduction to ArcGIS software and extensions, basic information about geospatial data types and formats, where to find reliable sources of geospatial data, and help with basic software operations and project management. The library has six computer stations with GIS software.

Ayres Associates

Ayres Associates is a nationwide professional consulting firm providing services in photogrammetry, digital mapping, LiDAR, and GIS; surveying; civil, structural, transportation, river, wastewater, and water resources engineering; environmental science; planning; and architecture. We have assisted public and private clients since 1959. Our 15 offices are located in the Midwest, West, and Southeast regions of the U.S.

City of Fitchburg

Fitchburg is a city of about 22,000 people and GIS is playing a greater role in the city’s government management. Various uses from Storm water management to mobile Fire Department applications will be demonstrated at the booth. Paper maps and map books created with GIS will also be on display. Representatives from the city will be available to answer questions

Continental Mapping Consultants, Inc

Continental Mapping Consultants, Inc. is a leading provider of high-quality and comprehensive geospatial data development services to private and public clients. Founded in 1999 in Wisconsin, Continental Mapping specializes in providing photogrammetric mapping, LiDAR, and other remote sensing services to clients with demanding specifications such as the US Army Corps of Engineers and other Department of Defense agencies, state departments of transportation, and many private engineering and survey companies across the country. With three offices located in Sun Prairie, Wisconsin; Indianapolis, Indiana; and Portland, Oregon, Continental Mapping’s reputation for high-quality data development services continues to grow nationwide.

Geography Club

The Geography Club-UW brings together undergraduates in geography in an informal setting. Through Club activities and social networks, undergraduates see how geography plays a major role in the lives of everyone and how geography can lead to a rewarding career.  The Club participates in a mix of social, academic, and volunteer activities.  Plus we sell very popular t-shirts.  Stop by our booth to buy your geography cow shirt today.   This year we are celebraing the 25th anniversary of the "Mappa Bovina"!

GIS Certificate Program

The Department of Geography offers a one-year GIS Certificate program developed to fill a growing demand for GIS skills in today’s job market. It is intended to provide a mix of GIS theory and practical knowledge for many possible applications.  Find out more about this post-bachloreate program at our booth and see where are GIS Certificate alumni are working today.


Since 1999, EarthIT has been turning creative ideas into pioneering web sites and applications with a global impact.   Specializing in web technologies, our groundbreaking tools and solutions are applied in a number of industries including: education, health care, biotech, agriculture, natural resources, retail, e-commerce, and government.  We will be demonstrating several spatially oriented websites and projects from our portfolio.

Land Information Computer Graphics Facility (LICGF)

A UW research, instruction, and outreach facility for geographic and land information systems (GIS/LIS), LICGF helps develop solutions to technical and institutional problems in managing land information. LICGF administers and provides support for the campus wide license for ESRI products including ArcGIS. We also provide hands-on training in the field of GIS.

Lewis Regional Design Academy

The Lewis Regional Design Academy is a not for profit, charitable organization located in the capitol city of Madison, Wisconsin. Our academy provides a common place to conduct presentations and discussions on regional design issues, covering a wide range of ideas and concepts. Large-scaled maps and models, diagrams, theatre presentations, and poster exhibits aid in conveying a meaningful message at an uncommon level of presentation. Visitors to the academy are encouraged to constructively debate ideas to develop a better understanding of and to educate the public's descretion on region-scaled issues.

Madison Area Transportation Planning Board

The Madison Area Transportation Planning Board (MATPB) is the federally designated MPO for the Madison Urban Area and is the policy body responsible for comprehensive regional transportation planning for the Madison Metropolitan Planning Area.  The MATPB has produced the Dane County Map for Bicyclists since 1980. This exhibit has examples of the maps and tools used to create this map over the last 30 years from pen and ink, to GIS and Google Earth.

National Parks Service - Midwest Geospatial Support Center

The Midwest Region Geospatial Support Center provides quality geospatial technical support and services to Midwest Region parks and programs. Support Center staff strive to satisfy servicewide missions, goals, and mandates to protect and preserve the special places we manage for our American public and worldwide community.  We will be presenting GIS projects and work in park units, as well as images of park resources. Also, will provide information on the park system, fire GIS.

U.S. Geological Survey (USGS) National Geospatial Program

The National Geospatial Program provides leadership for USGS geospatial coordination, production and service activities. The Program engages partners to develop standards and produce consistent and accurate data through its Geospatial Liaison Network. These and other Program activities that are essential to the National Spatial Data Infrastructure (NSDI) are managed as a unified portfolio that benefits geospatial information users throughout the Nation.

USGS Wiscosnin Water Science Center

The USGS is the Nation's largest water, earth, biological science, and civilian mapping agency. The Wisconsin Water Science Center is based in Middleton, Wisconsin. We carry out our activities from offices in Middleton, Rice Lake, and Rhinelander and from many field locations throughout the State.

Winnebago County GIS

Ten years ago the Winnebago County Geographic Information System (WINGS) project was launched foster local government agency, public utilities and private enterprise sharing of resources to better serve over a 160,000 people residing in a 578-square-mile area. The result is a sophisticated GIS that contains 85,000 land parcels and 85+ layers of specialized information, and provides a common base map with a horizontal accuracy of two feet.

VIsit our table to see a demo of the Winnebago County GIS Website.  Learn to do multiple searches by address, search by parcel number, and profile layers of information for a single address or parcel number search. 

Wisconsin DNR Floodplain Program

The goal of Wisconsin´s Floodplain Management Program is to protect people and their property from unwise floodplain development, and to protect society from the costs which are associated with developed floodplains (see below for examples). Through floodplain zoning, state and local governments regulate how development can actually occur within floodplains.  Under this program, Wisconsin´s counties, cities and villages are required to zone their flood-prone areas.  To be able to do this, they require authorative floodplain maps.

At our booth, DNR’s Floodplain program staff will provide information about how we map floodplains using modernized data and techniques while following federal FEMA standards.

Wisconsin Department of Natural Resources - Geoservices Section

Geospatial technologies (GIS, GPS, spatial data) play a vital role in supporting many of WDNR’s program activities. Geospatial technology tools and data utilization have been well established within WDNR for more than twenty years, and have been increasingly integrated into a variety of agency program project workflows and processes. These collaborative efforts are made through well-managed IT project management, inter-program coordination, cooperative project assignments, and informational user communications and meetings.

WDNR currently uses an array of advanced GIS desktop and server-based software technology tools that are deployed and used by more than fifty well-qualified GIS professional staff, and several hundred skilled program specific staff in WDNR’s central office and regional offices around the state. These professionals support important geospatial technical activities within their programs that involve spatial data management, data sharing, spatial analysis, cartography, and web mapping capabilities.

Other related technology tools used within the agency are spatial imagery analysis software, global positioning systems (GPS) hardware/software, and address standardization/geo-coding software tools.

Wisconsin Geological & Natural History Survey

The Wisconsin Geological and Natural History Survey conducts earth-science surveys, field studies, and research, providing objective scientific information about the geologic and water resources of Wisconsin. We collect, interpret, disseminate, and archive natural resource information, and communicate the results of our activities through publications, technical talks, and responses to inquiries from the public. These activities support informed decision making by government, industry, business, and individual citizens of Wisconsin. Much of the information we collect and analyze is managed using GIS, and maps are a key component in the presentation of our findings. At our booth we will share examples of and answer questions about how GIS is used in our projects and publications. zation/geo-coding software tools.

Wisconsin State GIO (Geographic Information Office) 

The GIO facilitates the efficient use of geographic information, including: providing such geographic information as may be necessary to implement the critical programs of government; providing leadership and coordination in meeting the requirements of those responsible for planning, prevention, mitigation, assessment and response to emergencies, critical infrastructure protection, and other related functions; and coordinating with users of geographic information within Wisconsin to assure interoperability and prevent unnecessary duplication .

We will demonstrate some of our recent work, and discuss GIS potential futures with any, and all, interested stakeholders. We will also represent the Statewide and State Agency GIS coordination bodies (,

Wisconsin State Cartographer's Office

The State Cartographer's Office, a subunit under the UW-Madison Geography Department, provides direct assistance to the state's professional mapping, surveying, and GIS communities through print and Web publications, presentations, and educational workshops. Among our ongoing activities, we make extensive use of Web-based tools and services to assist both GIS/mapping professionals and the general public. We also engage in cutting edge research and development, and work to promote geospatial activities on the UW-Madison campus.

Wisconsin Transportation Center

The UW-Madison ranks as one of the most prolific research universities in the world, placing third among American public universities for research expenditures.  The Wisconsin Transportation Center (Wistrans) is a unit of the College of Engineering and provides administrative and research services to a variety of faculty and staff researchers.  In 2008, Wistrans completed over $10million in transportation related research and outreach activities.  The National Center for Freight and Infrastructure Research and Education (CFIRE) is a primary Wistrans partner.  Other participating units include the Midwest Regional University Transportation Center, the Wisconsin Traffic Operations and Safety Laboratory, the national Recycled Materials Resource Center, and the Construction and Materials Support Center.  Through these collaborations, the Wisconsin Transportation Center involves over 40 faculty from over a dozen departments. We will present examples of mapping application use in Wistrans.


WisconsinView is a program dedicated to coordinating remote sensing imagery access and use in Wisconsin.  It was established in 2004 and is part of the AmericaView consortium.  It operates with funding from the USGS Land Remote Sensing Program and is the only online source of statewide free downloadable airborne and satellite imagery specific to Wisconsin.  Stop by to learn what imagery is available and how to use this resource.


American Society for Photogrammetry and Remote Sensing (ASPRS)

Wisconsin Land Information Association

Agriculture, Trade & Consumer Protection (DATCP)

Transportation (DOT)

Southwest Regional Planning Commission

Axis Maps

Mapping Specialists

Environmental Systems Research Inst. (ESRI)

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